Muffin scalpers? Hoarding, reselling of warehouse club chain’s muffins goes viral online

January 7, 2026 – 6:12 PM

Top view of muffins (Picture from freepik)

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Online posts highlighted the hoarding and reselling of

S&R’s

A “Buy One Take One” promo allows a customer to purchase an item at full price and receive another item either for free or at a significant discount.

“Matagal ko na ngang napapansin itong ‘hoarding’ na ito ng Buy 1 Take 1 ng muffins sa S&R!” an online user wrote, sharing screengrabs of posts on the Meta-owned Threads platform where some reported witnessing the reselling of the baked goods.

“Tapos makikita ko sa mga local coffee shops ang muffins na ‘yan. So, let’s say P250 ang per pack, so P31.25 lang bawat isa (4 per pack x 2). Tapos ibinebenta ng at least P90 each ‘yan sa coffee shops. Hahaha. Ok lang kung mabenta rin agad. Kung hindi??” the Threads user added.

“Huwag na kayong mag-away-away kasi madami na ulit stock ang S&R ng muffins nilang lasang minatamis na papel. Sugod, mga kafatid,” the X user exclaimed.

“Dry ‘yung muffins, even cakes, never ko nagustuhan,” an

online user

wrote.

“Mahal na, ‘di pa masarap!! Sa pan de coco, putok at pan de regla na lang ako sa kanto. Freshly bake tuwing hapon,” another

“Luh, sobrang dry at tigas kaya ng muffins nila. Kung may siomai karton, eto naman, muffin karton,” a different

Pinoy

wrote.

“But that’s what’s done everywhere. Buy in bulk at a good price and resell. You can question the markup, but all of this is ordinary. Price is determined by buyers. If nobody is willing to buy, the price will come down,” an X

user

wrote.

“Matagal ng kalakaran to, is this illegal or not? Parang bumili ka sa Divisoria then ibebenta mo per piece with patong! Talamak ang ganito nung pandemic,” a different X

user

wrote.

The retail warehouse club chain is known for its baked goods, including muffins in various flavors such as Chocolate Chip, Choco Pecan, Blueberry, Triple Choco and Espresso Walnut, which are

described

as having a “puffy and cakey finish.”